A/B Testing

Split Testing: The Quick Way to Increase Conversions!

2013-06-03 18:00:00 +0200 | Source: Bronto Blog

Recently at the Bronto Summit, the topic of split testing was mentioned frequently as one of the most underutilized but effective tactics a marketer can implement. The better your campaigns are, the higher conversion... Read more

What Does Your ISP Say About You?

2013-11-26 02:07:01 +0100 | Source: MailChimp Blog

If all you knew about me was my email address, what could you say about me? Put on your Sherlock Holmes stalker hat. Does an address by itself tell you anything at all? Take my personal address: john [dot] 4man [plus]... Read more

6 Simple A/B Tests to Optimize Your Conversion Rate

2014-01-22 14:45:21 +0100 | Source: Email on Acid

The new “it” couple: Marketing and A/B testing As digital marketers, we can no longer rely on JUST our intuition when deciding what will resonate with our audience. Instead, we need hard facts and in-depth... Read more

How big should an effective A/B email test be?

2014-04-24 13:25:29 +0200 | Source: Campaign Monitor Blog

One of Campaign Monitor's strengths is the ability to test versions of your email campaign on a subset of your subscriber list. Many call this A/B testing, but in some circles, this is known as split testing, or... Read more

A/B Testing in MailChimp: 7 Years of Successful Experiments

2014-05-09 04:56:15 +0200 | Source: MailChimp Blog

Since its release in late 2007, MailChimps A/B testing tool has been a huge success with our customers. In fact, over 200,000 split tests were sent in 2013 alone. Using subscribers as lab rats is still both fun and e... Read more

How to use email to A/B test blog post headlines

2014-08-18 12:38:54 +0200 | Source: Campaign Monitor Blog

As many long-time readers will know, weve maintained an active blog producing content on email marketing for almost 10 years now. In that time, the discipline of content marketing has evolved significantly and t... Read more

Iterable Workflows: Email Drip Campaigns & A/B Testing

2014-10-07 06:52:25 +0200 | Source: Email Vendor selection

Iterable has launched a new drag and drop interface for email marketers to design drip campaigns and directly run A/B test on those email campaigns. Now they can see which email series works best by split testing com... Read more

How CoSchedule improved open rates by systematically A/B testing email subject lines

2014-10-13 11:38:14 +0200 | Source: Campaign Monitor Blog

Are you A/B testing your email subject lines? If so, you are taking a step in the right direction towards better results from your email marketing. However, if you are just creating two different subject lines at... Read more

4 Steps to Successful A/B Email Testing

2014-10-27 10:50:43 +0100 | Source: Pardot

Youve probably read article after article about email marketing best practices, and undoubtedly, they all end by touting the merits of testing and optimizing your email content. Unlike cold calling, youre working wi... Read more

The importance of celebrating A/B testing wins

2014-11-18 11:12:53 +0100 | Source: Imedia Connection

Reveling in your wins can easily be glossed over, but there are benefits to high-fiving your team. Here are a few to keep everyone cheering. Read more