A/B Testing

How the World’s Best Email Brands Run A/B Tests

2019-04-25 18:31:20 +0200 | Source: Litmus

To build a best-in-class email program, you need to constantly improveand theres no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are... Read more

How to launch your affiliate email marketing campaign

2019-09-03 15:00:18 +0200 | Source: VerticalResponse

Are you ready to take your affiliate marketing to the next level? Email marketing is a natural extension of your on-site content and a proven way to boost affiliate commissions. Use these tips to launch a successful... Read more

How To Optimize Landing Page Conversion To Generate More Email Subscribers

2019-09-07 06:35:37 +0200 | Source: Campaign Monitor Blog

This is a guest post from Marc Poirier at Acquisio. The impact of a landing page on your email list can go one of two ways. It can lead to a conversion and a new email subscriber or, as is the case for more than 70%... Read more

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

2019-11-12 10:00:00 +0100 | Source: Oracle

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. Sometimes it seems so easy that we... Read more

A/B testing guide: What is it and how do you set it up?

2019-11-22 20:18:04 +0100 | Source: Vero

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> Let’s face it, marketing online isn’t easy. New competitors are... Read more

Split Decision – What to Consider When Conducting an A/B Test

2020-03-01 17:00:31 +0100 | Source: Business2Community

Which of these statements about A/B testing is correct? A. Its a fun little experiment. B. Its a powerful tool which must be handled correctly. The correct answer is B. Split testing is a powerful tool. And, like all... Read more

Your Email Testing Playbook for 2020 (& the Tools You'll Need)

2020-03-20 00:15:00 +0100 | Source: Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this... Read more

Beat These Unexpected UX Challenges With A/B Testing

2020-04-03 08:00:05 +0200 | Source: Campaign Monitor Blog

This is a guest post from Charles Richard at TatvaSoft UK. When it comes to UX design, doing it well can be complex at best. As we go along, a wide range of unexpected UX challenges begin to unfold, and unfortunately,... Read more

How to do email A/B testing the right way

2020-06-03 20:56:42 +0200 | Source: Vero

You have to make a lot of decisions when running an email marketing program. What type of email should you send, and when? Is this the best segmentation strategy? What should your subject line be?  Luckily, you... Read more

8 powerful tactics to avoid email testing fatigue and keep the channel fresh.

2020-06-18 09:01:53 +0200 | Source: Email Critic

‘You Should Test Everything in Marketing’ ever heard that? We are told to challenge assumptions, backup instinct with data. Who else is tired of that email testing talk? For some senders, a big A/B testing... Read more