A/B Testing


Email Testing: 7 tips from your peers for email conversion optimization

2018-05-10 18:21:42 +0200 | Source: Marketing Sherpa

We recently asked the MarketingSherpa audience for tips on running effective email tests. Here are a few of the most helpful responses to consider as you start to develop an email testing program. Read more




5 A/B Tests You Can Start Running Today

2018-05-12 02:47:59 +0200 | Source: Business2Community

rawpixel / Pixabay When you first started marketing your business, your approach was likely based on a mixture of assumptions your own ideas about what would drive revenue and brand awareness and established best... Read more




A/B Testing Fundamentals: How to Get Started

2018-06-20 17:00:35 +0200 | Source: Campaign Monitor Blog

When it comes to figuring out what resonates with your subscribers, its not enough to trust your intuition. Yes, you need to write compelling copy and deliver a relevant message. However, its essential that you A/B... Read more




What is A/B Testing? Why It Matters & How to Get Started

2018-08-09 17:00:39 +0200 | Source: ConstantContact

Has this ever happened to you? Youve done all the work. Youve created a new webpage or email campaign, and youre ready to release it into the wild. And then, right at the last minute, you start second guessing... Read more




How A/B testing Can Take Nonprofit Email Marketing To The Next Level

2018-09-19 17:42:36 +0200 | Source: ConstantContact

Imagine this: Its a Sunday morning and after a long hectic week, and you think today is perfect for a relaxing brunch with your best friend. However, you happen to know for a fact that she spends every Sunday binge... Read more




6 Email Split Tests You Can Set Up in 1 Minute

2018-09-25 18:05:53 +0200 | Source: Aweber

Split tests take the guesswork out of email marketing. With the data from split tests, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too... Read more




The what, why, and how of WordPress A/B testing

2018-11-04 13:27:10 +0100 | Source: MadMimi

Editor’s Note: This article on WordPress A/B testing was first published on October 20, 2014. It was updated on November 4, 2018. WordPress A/B testing, or A/B split testing, is a way to test two different types... Read more




The Ultimate Guide to Email A/B Testing

2019-01-02 18:40:28 +0100 | Source: Aweber

In a world where people are bombarded with countless emails on a regular basis, its more important than ever to craft emails with purpose. According to Statista, 269 billion emails were sent in 2017, and that... Read more




Top 5 email trends for 2019

2019-01-08 15:00:07 +0100 | Source: VerticalResponse

Marketing best practices are always changing. That may seem daunting to business owners who are just starting out, but in actuality, the influx of new trends every year is an opportunity to improve and refine your... Read more




The Golden Ratio for Effective Email A/B Split Testing

2019-01-30 08:01:42 +0100 | Source: Campaign Monitor Blog

Article first published April 2014, updated January 2019. One of Campaign Monitor’s strengths is the ability to test versions of your email campaign on a subset of your subscriber list. Many call this A/B... Read more