A/B Testing


The Results Are In: A/B Testing HTML vs. Plain Text Emails

2020-10-23 15:00:44 +0200 | Source: Litmus

The HTML vs. plain text debate has been raging for years. And when we asked you, we got a lot of mixed replies. Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a... Read more


How to Create a Fundraising Email that Gets Opened and Drives Donations

2020-11-26 14:16:31 +0100 | Source: ConstantContact

First, some good news: Average email open rates for nonprofits in 2020 are better than the rates for some of today’s most competitive industries like real estate, tourism, legal services, and... Read more