Latest News - Email

Evaluating AI Tools: Key Aspects Email Marketers Should Consider

2023-11-20 20:58:01 +0100 | Source: Litmus

It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital... Read more

How to Create Progress Bars in Emails with Litmus Personalize

2023-11-20 19:24:35 +0100 | Source: Litmus

Did you know that building emails is the biggest bottleneck in the email production cycle? If efficiency is the name of your game, then tools that help reduce the need for manual coding could very well become your... Read more

Google’s inactive account policy takes effect December 1

2023-11-17 22:37:06 +0100 | Source: EmailKarma

There’s a digital wake-up call echoing from Google, and it’s about to impact your email list. So, grab your metaphorical broom because we’re talking about the two-year inactivity policy that could... Read more

Tags : Gmail

How to Use Email Typography That Speaks Volumes

2023-11-17 01:15:17 +0100 | Source: Litmus

When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. There’s another way to get creative—typography. Learn how you can make an impact, too, as... Read more

Tags : Design

The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers

2023-11-15 13:00:00 +0100 | Source: Hubspot

I send the HubSpot Marketing Emails every day, so I'm pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not? To answer that... Read more

The Power of AI-Generated Email Design and How It’s Revolutionizing Email Marketing

2023-11-15 07:00:44 +0100 | Source: Benchmark

While email marketing has proven to be a robust and effective tool for engaging customers and driving conversions, it is not immune to the winds of change that sweep through the digital realm. Enter Artificial... Read more

Tags : Design

How to sell your ebook: From marketing and launching, to building an audience

2023-11-14 10:45:00 +0100 | Source: Aweber

You can’t go on vacation these days without seeing someone on their e-reader.  And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. alone by the end of... Read more

Hyper-Personalization: The Role of AI in Email Content

2023-11-14 07:00:20 +0100 | Source: Benchmark

Welcome to the age of the customer, where generic, one-size-fits-all emails just don’t cut it anymore. We’re talking about hyper-personalization—the sophisticated sibling of your run-of-the-mill... Read more

How Does Email Engagement Change During the Holiday Season?

2023-11-13 15:00:17 +0100 | Source: Litmus

The holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your... Read more

12 Email Marketing Trends Marketers Should Know [According to My Inbox]

2023-11-13 13:00:00 +0100 | Source: Hubspot

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top... Read more