Latest News - Email
Email Marketing Automation Best Practices
2023-11-27 15:05:04 +0100 | Source: VerticalResponseEmail marketing automation has become an essential tool for email marketers in today’s fast-paced digital landscape. By leveraging automation technology, marketers can streamline their email campaigns, increase... Read more
The Litmus Team’s Favorite Emails for November 2023
2023-11-27 14:00:00 +0100 | Source: LitmusWe’re back, with the highlights of our inbox in this weird liminal space between Thanksgiving and December! Is it the holiday season yet? Can we get away with putting up Christmas lights before December 1st? Who... Read more
Building Newsletters that Generate Leads
2023-11-25 11:58:15 +0100 | Source: Be Relevant!Watch my presentation on how to generate leads with email newsletters: Read more
The Best Green Monday Emails in Our Inboxes (And What We Can Learn From Them)
2023-11-24 17:49:25 +0100 | Source: LitmusThere are two kinds of people in the world: The ones who already have their holiday shopping checked off, cookies made, and tree lit the day after Halloween…and the ones who wait until the last possible second... Read more
How to market your coaching business: a guide to increasing clients and sales
2023-11-22 09:30:00 +0100 | Source: AweberImagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in... Read more
How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign
2023-11-22 07:01:23 +0100 | Source: BenchmarkWith the holidays fast approaching, are your Black Friday email campaigns optimized and ready to go? Maybe you’ve already got the emails written. Plus, you’ve already gathered the full list of subscribers... Read more
ESP Migration: How to Make the Process Smooth
2023-11-21 14:00:00 +0100 | Source: LitmusYour email service provider (ESP) is essential to your email marketing workflow. Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience.... Read more
Event email marketing: How to build excitement for your next event
2023-11-21 13:48:34 +0100 | Source: AweberEvent email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. When a survey... Read more
Tis the Season
2023-11-21 12:54:40 +0100 | Source: Word to the WiseMeanwhile… I apparently gave chess.com an email address in 2007 – probably due to a client engagement? I don’t know. I unsubscribed from their mail at some point as there has only been one... Read more
Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines
2023-11-21 07:00:25 +0100 | Source: BenchmarkSimilar to the concept of ‘banner blindness,’ where website viewers unconsciously or otherwise ignore online advertising banners, ‘inbox blindness’ is when recipients stop noticing certain... Read more